2. I think that popularity is more important than being a “career politician” in political campaigns. In the end of the day most voters are going to vote for the politician that they like the most. So the person who wins over the most amount of people with their character and friendliness will most likely win the race. But this must come with knowledge in the political field too, you can't just be liked without any knowledge. I think Obama was a perfect example of this. He was the more liked nominee because he was younger, more charismatic, and friendlier than John Mccain.
3. Yes they both need to be highly knowledgeable about all of the issues during their campaign. It is more important for the president to be knowledgeable, but if the VP doesn't know their stuff then it makes it look like the POTUS and VP aren't on the same page. Sarah Palin really hurt the Mccain campaign because she didn't have the same knowledge that he did. The media turned their campaign into a joke because of the idiotic stuff Sarah Palin said.
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